By the time young Fiona Richards was just 15 years old, her father’s career in the Air Force took the family to six different cities, from her birthplace of Bitburg, Germany, to San Antonio, Texas. With each move, Fiona’s mom encouraged her to check out the neighbors and gather information on what we have in the community. By the end of the day, Fiona would come home with a cadre of friends and colorful anecdotes about each of the neighbors.
It should come as no surprise that Fiona was drawn to residential real estate as her career. Matching people with their homes is a process that comes naturally to her, and she considers being an agent the highest compliment: A home is the safest haven, and it’s the bedrock of a family.
She started in residential real estate in 1982, working as an on-site sales person in Allen, Texas, for Pulte Homes, one of the largest national homebuilders. At that time, the new development was experiencing a dry spell — not a single home was sold in six months. With Fiona’s natural ability to connect with people and her genuine desire to help, she sold all the builder’s inventory and had 10 houses under construction in just three months. Within a year, she was promoted to sales and marketing director, where she spent the next few years developing a growing sales force to grow the Pulte brand.
She left the company to start her own firm, Fiona & Company, where she consulted with leaders in the industry to help them gain market share by offering sales training, marketing and advertising services.
Fiona joined Briggs Freeman Sotheby’s International Realty in 1997 in marketing and agent services, in 2010 she joined the Nobles Baldwin Group with a focus on the luxury residential market where they were a consistent top-producing team. Recently, Fiona joined Susan Baldwin to form the Baldwin Group at Allie Beth Allman & Associates.
A member of the top-producing Baldwin Group and resident of University Park for 25 years, Fiona provides incomparable service in luxury real estate in such neighborhoods as the Park Cities, Preston Hollow, Caruth Homeplace, Lakewood, Devonshire and Frisco.
Fiona treats her clients as if they are extended family, and their best interests are at the heart of all that she does. They describe her as encouraging, attentive and responsive, as well as detail-oriented, creative and persistent. Above all, she’s a hustler on their behalf, including in negotiations.
Her bespoke method for listing and selling homes combines creativity with dogged determination. She spins creative solutions to sell her properties by designing original marketing plans for each. She styles every room in her homes for maximum impact and oversees photography and video that beckons guests to see it firsthand. She enthusiastically demonstrates homes to prospective buyers, helping them see themselves in that home during the process.
With a dedication to the community in which she lives and works—what Fiona considers her extended family—she also devotes time to charities. Those closest to her heart include the Council for Life, Gladney Center for Adoption, 1 Million 4 Anna, Reformed University Fellowship at the University of Texas at Austin, Camp John Marc, Student Ventures, Kershaw’s Challenge and Arise Africa.
Fiona passion’s for helping people find their own safe havens in communities that feel like home defines her work in the Dallas luxury real estate market. Those looking to buy or sell a home in Dallas #GoWithFiona for personal service that reaches for the sky.